Now On Sale: 2025 Toyota Prius

• AJAC’s 2024 Canadian Car of The Year remains a superb choice for driving fun and low emissions


• Standard all-wheel drive on both grades for additional driving confidence


• Advanced technology and safety systems headlined by Toyota Multimedia and Toyota Safety Sense 3.0


• Starting MSRP of $38,165

TORONTO, January 7, 2025 – The Toyota Prius needs no introduction: The world’s first production hybrid vehicle changed the automotive landscape at the dawn of the 21^st Century, and today it’s better than ever. With style, all-wheel drive performance, safety, and emissions excellence, the Prius is poised to take Canadians on their next adventure.

“Over the past 25 years, the Toyota Prius has evolved from the best-known example of vehicle electrification into a beautiful car that’s fun to drive and a showcase for advanced, useful, and easy-to-use technology,” noted Robert Tsang, Vice President, Toyota Canada Inc. “As drivers seek to reduce their carbon footprints and help Canadian society embrace a more sustainable future, the Prius has become a proven and practical real-world solution that is not just easy to embrace, but rewards the owner every time they get behind the wheel.”

Toyota designers crafted a clean, modern design for the Prius that expresses its sleek, exciting character. Built on Toyota’s second generation TNGA-C platform, Prius has a low stance that merges dynamic style with impressive efficiency, while the low roofline and rear flares contribute to its futuristic look. The low centre of gravity and large, 19-inch alloy wheels broadcast an athletic spirit that makes the Prius seem poised to pounce.

Inside, the Prius invites up to five adults to a high-tech, modern cabin featuring soft-touch materials and smart design choices. Drivers will appreciate the nimble yet comfortable driving position, with excellent forward sightlines, heated and power-adjustable front seats, and a heated and leather-wrapped steering wheel. A 60/40 split fold-down rear seat opens up a world of cargo-carrying possibilities.

Under the hood, a 5^th generation Toyota hybrid powertrain provides the Prius with plenty of power and impressive efficiency. This system consists of a 2.0L Atkinson Cycle four-cylinder engine, a motor-generator system, and a continuously variable transmission. This hybrid-electric powertrain generates 196 system horsepower and gives Prius a 0-100 km/h time of 7.2 seconds.

All 2025 Prius models feature an electronic on-demand AWD system, employing a motor to drive the rear wheels. This contributes to driving stability under a range of road and weather conditions, while contributing to efficiency. The Prius achieves an impressive fuel efficiency rating of 4.8L/100km city/highway combined. Meantime, a Drive Mode Select system with Normal, Eco, and Sport settings allows the driver to adjust the powertrain, steering, and air conditioning controls to a variety of driving styles and conditions.

Every Prius features the Toyota Multimedia system – a bundle of smart connectivity technologies that keeps drivers informed and safe while simplifying their lives behind the wheel. The system integrates wirelessly with both Apple CarPlay and Android Auto and features Toyota’s newest interface, which improves interaction between people and vehicle through sight, touch, and voice.

Every Prius also comes with an impressive package of safety features headlined by Toyota Safety Sense 3.0 –Toyota’s suite of active safety technologies and capabilities that supports driver awareness and decision making to help reduce the potential for accidents. Other standard safety features include the Toyota Star Safety System, a backup camera, eight airbags, the Blind Spot Monitor with Safe Exit Assist, and more.

Toyota Canada offers the Prius in two grades, as follows:

The 2025 Toyota Prius XLE AWD introduces Canadians to the world’s best-known hybrid vehicle. This model features Toyota Multimedia with Service Connect, Safety Connect, and Remote Connect plus an eight-inch touchscreen display, a six-speaker Toyota Display Audio system, 19-inch alloy wheels, heated front seats, Softex upholstery, and the Toyota Smart Key System with Push Button Start.

The 2025 Toyota Prius Limited AWD upgrades the XLE configuration with an 8-speaker JBL Audio system, Toyota Multimedia with Service Connect, Safety Connect, Remote Connect, and Drive Connect plus a 12.3-inch touchscreen display, a glass roof, a power back door, heated and ventilated front seats, heated rear seats, a wireless charging dock for personal electronics, the Panoramic View Monitor system, Advanced Park, and a digital key.

2025 Toyota Prius pricing

*NOTE: Vehicle Price includes MSRP/Delivery and Destination charges/AC charge/maximum Dealer fees/maximum other fees and charges, and excludes taxes, license, insurance and registration.

The 2025 Toyota Prius is now on sale at Toyota Dealers across Canada. For complete and up to date details and specifications visit toyota.ca/prius

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than eleven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 24 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

###