Now on sale: 2026 Toyota Crown

• Available in two distinct grades – Limited and Platinum


• Standard equipped with Toyota Multimedia and Toyota Safety Sense 3.0


• Now on sale at Canadian dealerships with starting MSRP of $54,937

TORONTO, May 7^th, 2025 – It’s bold, stylish, and exclusively electrified to deliver high-torque driving fun. The 2026 Toyota Crown provides a unique offering by blending elements that are typically found with both sedans and crossover SUVs, like its coupe-like roofline and its higher ride height.

“The Crown is one of the longest standing nameplates in Toyota’s history and this premium sedan demonstrates why. Built with master craftsmanship, sleek and sophisticated styling and matched by advanced, all-wheel drive hybrid performance, the Toyota Crown redefines what it means to be a sedan in today’s market,” said Robert Tsang, Vice President, Toyota Canada Inc.

The Toyota Crown expresses a modern, minimalist aesthetic with strong bodylines that flow from front to back to emphasize its dignified appearance, and large alloy wheels to telegraph its sporty driving attitude. Standard features include a fixed panoramic moonroof, multi-beam LED headlamps, and full-width rear lighting, while Beyond Zero badging proclaims its exclusively-electrified credentials.

Inside, the Crown provides a cabin defined by exemplary comfort and attention to detail. The Crown features an island architecture that’s spacious yet puts everything within easy reach. Notable features include heated and ventilated front row seats, heated rear seats, and a leather-wrapped and heated steering wheel thoughtfully designed with intuitive controls for common vehicle functions.

Under the hood, the Crown is exclusively electrified, with a choice of two impressive hybrid powertrains.

• The Toyota Crown Limited grade is built around a fourth-generation Toyota Hybrid System – featuring a 2.5L four-cylinder engine, two electric motors, and an electronically controlled continuously variable transmission. The result is 236 horsepower with an estimated fuel efficiency of 5.7L/100km (city/highway combined). This model features on-demand AWD with a separate, rear-mounted electric motor to power the rear wheels when needed.
• The Toyota Crown Platinum grade features the Toyota HYBRID MAX powertrain. This delivers 340 horsepower and an impressive 400 lb-ft of torque. The HYBRID MAX system features a 2.4L turbocharged engine, torque-heavy electric motors, and a direct shift six-speed automatic. The result is exhilarating performance and an estimated fuel efficiency of 7.8L/100km (city/highway combined). These models feature full-time electronic AWD with a rear eAxle featuring a high-output, water-cooled electric motor, plus Toyota’s Adaptive Variable Suspension system, and a dynamic rear steering system.

Every Crown is a technology showcase – including the Toyota Multimedia system. This system is a bundle of smart connectivity technologies that keep drivers informed and safe while simplifying their lives behind the wheel. Toyota Multimedia integrates wirelessly with both Apple CarPlay and Android Auto and features Toyota’s newest interface, which improves interaction with the vehicle through sight, touch, and voice. The Crown’s technology package is rounded out with an 11-speaker JBL Clari-Fi Premium Audio system including 12.3” touchscreen display, a 12.3” multi-information display, five USB charging ports, and a wireless charging system for smart phones.

Every Crown also comes with an impressive package of safety features headlined by Toyota Safety Sense 3.0 – the newest version of Toyota’s suite of active safety technologies and capabilities. TSS supports driver awareness and decision making to help reduce the potential for accidents. Other standard safety features include the Toyota Star Safety System, a backup camera, eight airbags, the Blind Spot Monitor System with Safe Exit Assist, Intuitive Parking Assist with Auto Braking, and an electronic parking brake with brake hold.

Toyota Canada offers the Crown in two grades, as follows:

The 2026 Toyota Crown Limited is built around the Toyota Hybrid System with electronic on-demand AWD rear differential. Features include the Toyota Multimedia system (featuring Service Connect, Safety Connect, Remote Connect, and Drive Connect), 19” alloy wheels, illuminated entry lights, auto-dimming rear view mirror, 4-door Smart Key system, garage door opener, rain sensing wipers, a backup camera, a digital key, Traffic Jam Assist, Front Cross Traffic Alert, Lane Change Assist, a driver monitor camera, and the Panoramic View Monitor System. This grade is available in up three body colours (Oxygen White, Heavy Metal, and Black), each paired with a Black interior scheme with contrasting White stitching.

The 2026 Toyota Crown Platinum features the exhilarating Toyota HYBRID MAX turbocharged powertrain with eAxle rear differential for even greater driving fun, plus several style, performance, and convenience upgrades. Starting with the Limited grade, this model adds the Adaptive Variable Suspension system, 21” alloy wheels, dual exhaust tips, the Advanced Park system, a Head Up Display with navigation, Dynamic Rear Steering, a power tilting/telescoping steering column with memory settings, and a power trunk with kick-sensor for hands-free opening/closing. In addition to previously listed body colours, the Platinum grade may be ordered in Finish Line Red. All Platinum grade models feature the Black interior scheme with contrasting White stitching.

2026 Toyota Crown pricing

*NOTE: Vehicle Price includes MSRP/Freight PDI/AC charge/maximum Dealer fees/maximum other fees and charges, and excludes taxes, license, insurance and registration.

The 2026 Toyota Crown is now on sale at Toyota Dealers across Canada. For complete and up to date details and specifications visit www.toyota.ca/crown

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 6 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 11 million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 30 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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