Leveling up luxury: 2027 Toyota Crown adds next-gen Hybrid power and bold styling

• Fifth-generation Toyota Hybrid System and standard paddle shifters for a more spirited, engaging driving experience on the Limited grade

• Bold new exterior styling features premium glossy black accents, a sculpted rear bumper and the introduction of Inked, a black paint colour

• Platinum grade delivers exhilarating performance with the 340-horsepower Hybrid Max powertrain and standard Adaptive Variable Suspension

TORONTO, July 23, 2026 – By blending the comfort of a premium sedan with the elevated stance of a crossover, the Toyota Crown challenged convention. 

Now, the 2027 Toyota Crown builds on that distinctive foundation with refined exterior styling and enhanced performance, led by the fifth-generation Toyota Hybrid System (THS 5) on the Limited grade, and the Hybrid MAX powertrain on the top-tier Platinum grade.

What’s New 

For 2027, the Limited grade now features paddle shifters and THS 5, helping deliver a more spirited and responsive driving experience behind the wheel. 

Bold and Bespoke Styling

The Crown’s head-turning exterior receives a touch of bespoke elegance across the entire lineup. A newly sculpted rear bumper gives the vehicle an even more refined, striking silhouette.

Exterior colour options include Inked, a new black colour, alongside Oxygen White, Bronze Age, Heavy Metal, Finish Line Red and Storm Cloud. The vehicle's Hybrid Electric Vehicle (HEV) and All-Wheel Drive (AWD) badging has also been refined with a sleek Satin finish. For drivers seeking a bolder look, the top-tier Platinum grade now comes standard with sporty red brake calipers and a sleek black belt window surround.

Power and Efficiency

In Canada, the 2027 Toyota Crown will be available in two distinct grades: Limited and Platinum, both featuring standard AWD. 

Upgraded for 2027, the Limited grade is now powered by THS 5. Paired with a 2.5-litre engine and front and rear electric motors, this grade has a Manufacturer-estimated 5.9 L/100 km combined fuel consumption rating with smooth, confident acceleration.

For drivers seeking the most exhilarating performance, the Platinum grade exclusively features the Hybrid MAX powertrain. With 340 net combined horsepower and 400 lb.-ft. of torque, the system pairs a 2.4-litre turbocharged engine with a direct-shift six-speed automatic transmission to deliver strong low-rpm torque and dynamic response.

THS 5

Standard on the Limited grade, THS 5 utilizes a 2.5-litre gas engine and two motor-generators through a continuously variable transmission to efficiently charge the hybrid battery. Efficiency is further maximized by an electronically controlled brake system that seamlessly coordinates regenerative and hydraulic braking to recover electrical energy.

All-Wheel Drive Systems

The Toyota Crown offers two distinct AWD systems tailored to its powertrains. On the Limited grade, the Electronic On-Demand AWD system employs a separate rear-mounted electric motor to power the rear wheels when needed, helping to enhance traction and cornering agility.

The Platinum grade features Full-Time Electronic AWD paired with the Hybrid MAX powertrain and an eAxle. This system constantly adjusts power between the front and rear wheels to help deliver maximum torque, dynamic handling and a firmly planted ride.

Selectable Drive Modes

With the push of a button, the 2027 Crown allows drivers to tailor their experience. The Limited grade features four standard modes:

• NORMAL: Helps maintain an ideal balance of fuel economy and acceleration.

• ECO: Helps improve hybrid system efficiency by moderating power in response to accelerator pedal input.

• SPORT: Helps enhance dynamic performance and throttle response.

• CUSTOM: Allows drivers to individually adjust steering and powertrain settings to their exact preferences.

The Platinum grade expands on this with its Adaptive Variable Suspension (AVS), offering five selectable drive modes. In addition to NORMAL, ECO, SPORT and CUSTOM, the Platinum grade adds REAR COMFORT mode, which adjusts the AVS damping force to prioritize a smooth, comfortable ride for rear-seat passengers.

Drive Performance 

The Toyota Crown’s elevated lift-up sedan profile is supported by a body and chassis engineered for confident handling and a smooth ride. Its suspension uses a MacPherson strut setup in front and a multilink rear suspension, while swing valve shock absorbers are equipped on the Limited grade. 

The Platinum grade’s AVS is tuned to support the 2.4-litre turbo hybrid powertrain and helps balance steering response, stability and comfort across drive modes. Electronically controlled braking with Active Cornering Assist also helps reduce understeer in certain cornering situations.

Design and Cabin

The Toyota Crown features an elevated sedan profile with standard 19-inch wheels and available 21-inch wheels for a confident stance and easy entry and exit. Its rounded body lines and signature hammerhead front fascia give the Crown a distinctive, premium appearance. 

Inside, the Crown offers a spacious cabin with standard leather-trimmed seating, a 12.3-inch digital gauge cluster, a 12.3-inch Toyota Multimedia touchscreen, and convenient charging and connectivity features.

The Crown also includes heated and ventilated front seats, heated rear seats, a heated steering wheel, dual-zone climate control, a wireless Qi charger and multiple USB-C ports throughout the cabin. Both Limited and Platinum grades include a standard fixed panoramic moonroof and a Panoramic View Monitor, while Platinum further adds a Head-Up Display and a power tilt-and-telescopic steering wheel.

Intuitive Multimedia and Connectivity

All 2027 Toyota Crown models feature a standard 12.3-inch Toyota Multimedia touchscreen and offer drivers access to a wide range of connectivity and convenience features, including Over-the-Air (OTA) updates, dual Bluetooth® phone connectivity, and standard wireless Apple CarPlay® and Android Auto™ compatibility.

Both models offer an 11-speaker JBL® Premium Audio system, including a rear subwoofer and 8-channel amplifier, as standard.

Connected Services trials include up to a 5-year trial for Safety Connect*, Service Connect*, and Remote Connect*, and a 3-month trial for Drive Connect*.

With an active Remote Connect* trial or subscription, customers can enjoy Digital Key on both the Platinum and Limited grades. Visit Toyota Connected Services to learn more.

*4G Network-dependent

Features by Grade

In Canada, the 2027 Toyota Crown will be available in two grades. Standard features across all grades include Toyota Multimedia with a 12.3-inch touchscreen and Toyota Safety Sense 3.0.

Key Limited grade features include:

• 2.5-litre Toyota Hybrid System (THS 5) with standard Electronic On-Demand AWD 

• 19-inch alloy wheels 

• Toyota Safety Sense 3.0

• Leather seats

• Heated and ventilated front seats 

• Heated rear seats 

• Heated steering wheel 

• 12.3-inch digital gauge cluster

• 12.3-inch Multimedia touchscreen

• Wireless Apple CarPlay® & Android Auto™

• Illuminated entry 

• Four selectable drive modes 

• Multibeam LED headlights 

• Fixed panoramic roof 

• 11-speaker JBL® Premium Audio system 

• Rain-sensing windshield wipers 

• Front and Rear Parking Assist with Automatic Braking 

• Panoramic View Monitor

• Digital Key capability*

• Traffic Jam Assist**

• Lane Change Assist

• Front Cross-Traffic Alert

• Qi Wireless Charging

• Blind Spot Monitor with Rear Cross-Traffic Alert

• Paddle Shifters 

The Platinum grade includes everything on the Limited grade plus:

• Hybrid MAX 

• Red brake calipers 

• Black window surround 

• Advanced Park

• Adaptive Variable Suspension 

• 21-inch machined 10-spoke alloy wheels with black accents 

• Five selectable drive modes 

• Advanced Park 

• Head-Up Display 

• Power tilt and telescopic steering wheel 

• Dynamic Rear Steering 

• Hands-free power trunk 

*Requires an active Drive Connect trial or subscription. 4G network dependent. For details, please visit Toyota Connected Services. 

**Requires an active Remote Connect trial or subscription. 4G network dependent.

Safety and Convenience

The Toyota Crown comes standard with Toyota Safety Sense 3.0. The suite includes:

• Pre-Collision System with Pedestrian Detection     

• Full-Speed Range Dynamic Radar Cruise Control    

• Lane Departure Alert with Steering Assist     

• Lane Tracing Assist    

• Road Sign Assist     

• Automatic High Beams 

• Proactive Driving Assist   

Additional standard features include:  

• Blind Spot Monitor with Rear Cross-Traffic Alert  

• Safe Exit Alert  

• Rear Seat Reminder

For complete details on Toyota Safety Sense 3.0, please visit toyota.ca/safety-sense.

The 2027 Toyota Crown will be built at the Tsutsumi Plant in Japan and will go on sale at Toyota Dealers across Canada in fall 2026. Pricing will be announced closer to the on-sale date. For complete and up to date details and specifications visit toyota.ca/crown.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 7 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 11 million vehicles, popular Canadian models built at these facilities include Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 35 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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