The Canadian-built RAV4 is all-new for 2026, and offered at suggested prices that deliver excellent value

• All-new 6^th generation RAV4 available in three different designs across seven grades providing Canadians with style, features, and technology choices
• Standard 5^th generation Toyota Hybrid System provides added power and improved fuel efficiency
• Featured technology includes all-new digital gauge cluster, Toyota Safety Sense 4.0 and the newest generation of Toyota Multimedia
• All 2026 RAV4 hybrid models sold in Canada are assembled at Toyota Motor Manufacturing Canada (TMMC)
• Manufacturer Suggested Retail Price starting at just $37,500

TORONTO, January 5, 2026 – The all-new, 2026 RAV4 is headed for Toyota Dealers across Canada and it’s better than ever – with more capability, improved comfort, an all hybrid and plug-in hybrid line-up that boosts performance, cutting-edge technologies, and a starting MSRP that delivers best-in-segment value for money.

For nearly 30 years, the Toyota RAV4 has led the way for the compact SUV segment. Today, it is the best-selling compact SUV in Canada, and since its Canadian debut in 1996, over 940,000 RAV4 models have made their way on to the road. Now, the next generation is set to bring an all-new adventure, with new interior and exterior styling, the latest Toyota electrified powertrains, technology updates, and improvements to comfort and handling.

“The RAV4 is more than Toyota’s most popular model – it’s the top-selling passenger vehicle in Canada (excluding pickup trucks). We’re proud of that, and proud that it’s also built right here in Canada. So even as Toyota designers and engineers worked to create a next-generation model that would improve on RAV4’s already impressive success, we have priced these new models so they represent great value for Canadians,” said Robert Tsang, Vice President, Toyota Canada Inc. “We’ve assembled a terrific line-up of grades and configurations - and made them 100 percent electrified with a choice of hybrid-electric and plug-in hybrid powertrains in line with our commitment to reduce carbon emissions. By offering Canadians incredible choice and style - all backed by Toyota’s dedication to quality, durability, and reliability - we’re working to ensure RAV4 continues to be one of Canada’s best-loved vehicles.”

The 2026 RAV4 is exciting at every level – with many significant improvements over previous generations. The upgrades start under the hood, as every member of the 2026 RAV4 family is built around an electrified powertrain.

Every RAV4 starts with the fifth generation of the powerful and efficient Toyota Hybrid System – the world’s most popular and proven gas-and-electric powertrain. Starting with a 2.5L four-cylinder engine, Toyota engineers improved almost every component in this electrified powertrain – developing new transaxles, power control units, batteries and more. The result is enhanced motor output – rated at a 236 net system horsepower (vs. 219 hp for the outgoing model) – for improved acceleration, all while delivering even better fuel efficiency.

The manufacturer estimated city/highway/combined fuel consumption ratings are:

In addition, every 2026 RAV4 sold in Canada features all-wheel-drive as standard, to boost driving confidence and control under a wide range of weather and surface conditions.

The 2026 RAV4 comes in three distinct exterior styles that include core, adventure-ready, and sport designs. The core design includes LE, XLE, XLE Premium and Limited grades. The adventure-ready design comes on the RAV4 Woodland. The XSE and XSE Technology Package make up the sport grades. The chassis has also been modified, with added frame rigidity and new suspension components for a smooth, easy-to-handle RAV4. All models feature LED headlights and grade-specific alloy wheels.

Inside, the RAV4 welcomes driver and passengers to a spacious and comfortable cabin with a tech-forward aesthetic. This new generation offers more cargo capacity, versatility, and ease of access with 60/40 split fold-flat rear seats and plenty of thoughtful in-cabin storage. All models feature heated front seats, automatic climate control, and the Toyota Smart Key System with Push Button Start.

Every RAV4 is a technology showcase, starting with the debut of the newest generation of the Toyota Multimedia system. This upgraded system includes the first integration of 5G network connectivity, which delivers increased speeds and expanded features. It also deploys the Woven by Toyota Arene software development kit, designed as the foundation for Toyota’s most advanced safety, security, and connectivity technologies. Toyota Multimedia accommodates personalized user profiles and integrates wirelessly with both Apple CarPlay and Android Auto. Toyota’s newest interface features an intuitive, smartphone-like design offering customizable widgets on the head unit home screen, an embedded Voice Assistant functions enabling faster responses to “Hey Toyota” prompts and turn-by-turn navigation now incorporated full screen on the digital gauge cluster. Other technology features include a new standard built-in Drive Recorder, a feature that when operating, can utilize exterior cameras to capture both manual and triggered events, display audio systems with large touchscreens, USB-C charging ports, and an improved multi-information display for the driver.

Every RAV4 also receives the latest Toyota Safety Sense (TSS 4.0) system as standard, which updates its detection capabilities for systems like Pre-Collision System and Lane Tracing Assist. RAV4 also launches the new Arene Software Developed Vehicle platform, an all-new software development kit created by Woven by Toyota, that serves as the foundation for RAV4’s safety features and the new multimedia system. Other standard safety features include Blind Spot Monitor System with Rear Cross Traffic Alert.

Best of all, these next generation features are further enhanced with grade-specific upgrades to each model, ensuring every RAV4 represents tremendous value.

For 2026, Canadians can choose from seven distinctive RAV4 grades equipped with a hybrid powertrain, as follows:

The 2026 Toyota RAV4 LE AWD welcomes Canadians to an all-new RAV4 hybrid, and an incredible electrified SUV experience. This model features several significant upgrades over last year’s, including a Toyota Multimedia system with Safety Connect (5-year trial), Service Connect (5-year trial) and Remote Connect (3-year trial ) services plus a larger, 10.5-inch touchscreen, a larger, 12.3-inch multi-information display, Smart Key System with Push Button Start, and LED headlights. Other features on this model include heated front seats, two-zone automatic climate control with rear AC ducts, fabric upholstery, and 17-inch alloy wheels. This model is offered in four colours: New colours Storm Cloud and Brown Sugar Metallic join White and Midnight Black Metallic, all with a black interior.

The 2026 Toyota RAV4 XLE AWD builds on the LE with several upgrades. These include the addition of a power-adjustable driver’s seat, a heated and leather-wrapped steering wheel, a power back door, five USB-C charging ports, rain sensing wipers, and a parking support brake with Intelligent Clearance Sonar. The XLE grade also adds several features compared to last year’s model – including unique 18-inch alloy wheels, SofTex upholstery, a leather-trimmed shift knob, a wireless dock for charging smart phones, and a digital key. This model is available in six colour combinations: In addition to White, Midnight Black Metallic, Ruby Flare Pearl, and Blueprint, new colours this year include Storm Cloud and Brown Sugar Metallic. All are paired with a black interior.

The 2026 Toyota RAV4 XLE Premium Package AWD also builds on the XLE, adding LED fog lamps, a cargo net, and doorsill plates. New this year, this model also receives a panoramic moonroof and an auto-dimming rear view mirror with integrated garage door opener. Wind Chill Pearl exterior colour is available on this model, in addition to the colours available on the XLE grade.

The 2026 Toyota RAV4 Woodland AWD also builds on the XLE package with adventure focussed features and styling. This model adds Woodland all-weather floor mats and cargo tray, a 120V/1500W AC power outlet in the cargo area, a cargo net and liner, doorsill plates, rear bumper protector, and a tow hitch. New for 2026, the Woodland grade is further enhanced with new 18-inch black wheels clad in all-terrain tires, unique bumpers, grille, skid plate, and over-fender, a power tilting/sliding moonroof, Rigid Industries® LED fog lamps, a number of Woodland-exclusive interior and exterior styling cues, and Side IP Storage units for modular accessories. This model is offered in ten colour combinations. In addition to White and Midnight Black Metallic, new colours include Storm Cloud and two grade-exclusive colours: Urban Rock and Everest. All are available with a choice of Black or Mineral interiors.

The 2026 Toyota RAV4 Limited AWD builds on the XLE grade, adding the Toyota Multimedia system with Safety Connect (5-year minimum*), Service Connect (5-year minimum*), Remote Connect (3-year trial) and Drive Connect (3-year trial) services, a nine-speaker JBL Audio system, heated and ventilated, power adjustable front seats, a driver’s seat memory system, heated rear seats, a digital display rear view mirror with integrated garage door opener, a power back door with kick sensor for hands-free operation, the Panoramic View Monitor, LED fog lights, a cargo net and liner, doorsill plates, and rear bumper protector. New features for 2026 include a larger, 12.9-inch touch screen for the Toyota Multimedia system, plus shift-by-wire transmission with paddle shifters, Advanced Park, Traffic Jam Assist*, Front Cross Traffic Alert with Braking, Lane Change Assist, a Panoramic Moon Roof, a head-up display, and dual wireless docks for charging smart phones. This model is offered in nine colour schemes. Wind Chill Pearl, Blueprint and a new colour – Storm Cloud – are available with a choice of black or beige interiors. Midnight Black Metallic, Ruby Flare Pearl, and a new colour – Brown Sugar Metallic – may be ordered with a black interior.

The 2026 Toyota RAV4 XSE AWD introduces sportier styling and performance to the RAV4 hybrid. Starting with the XLE trim level, unique styling on this grade includes distinctive sporty front fascia, front and rear bumpers, over-fenders, and mirrors. Other features include a nine-speaker JBL® Audio system, SofTex upholstery with blue stitching, cargo net and liner, doorsill plates and rear bumper protector. New for 2026, this model receives 20-inch black alloy wheels, vertical LED accent fog lights, a power tilting/sliding moon roof, heated and ventilated, power-adjustable front row seats, a driver’s seat memory system, the Toyota Multimedia system with Safety Connect (5-year minimum*), Service Connect (5-year minimum*), Remote Connect (3-year trial) and Drive Connect (3-year trial) services plus a 12.9-inch touchscreen, auto-dimming rear view mirror with integrated garage door opener, and the Panoramic View Monitor. This model is offered in four colour schemes. In addition to Midnight Black Metallic, Toyota offers three all-new two-tone schemes featuring black roofs: Wind Chill Pearl, Storm Cloud, and Brown Sugar Metallic. All models feature a black interior.

The 2026 Toyota RAV4 XSE Technology Package AWD completes the line-up. This model builds on the XSE grade, adding several new features for 2026. These include a shift-by-wire transmission, a panoramic moon roof, Advanced Park, Traffic Jam Assist**, Front Cross Traffic Alert with Braking, and Lane Change Assist. Other upgrades include a digital display rear view mirror with integrated garage door opener and a power back door with kick sensor for hands-free operation.

* 5G network dependent

** Traffic Jam Assist requires active Drive Connect subscription

2026 Toyota RAV4 pricing

***NOTE: Vehicle Price includes MSRP/Freight PDI/AC charge/maximum Dealer fees/maximum other fees and charges, and excludes taxes, license, insurance and registration.

The 2026 Toyota RAV4 will go on sale at Toyota Dealers across Canada later this month. The 2026 Toyota RAV4 Plug-in Hybrid will go on sale later this spring with pricing and other details to follow. For complete and up-to-date details and specifications visit toyota.ca/rav4

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 6 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 11 million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 30 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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