Toyota again ranks among 10 most respected companies in Canada: Leger Reputation Study

TORONTO, April 16, 2026 – For the second year in a row, Toyota has been recognized by Canadians as one of the country’s most respected companies, according to the 2026 Leger Reputation Study.

The annual study also named Toyota the #1 most reputable automotive brand in Canada for the ninth consecutive year. In addition, Toyota was ranked fourth overall on Leger’s “Employer Score” ranking, which reflects the companies Canadians would most like to work for.

Now in its 29^th year, The Reputation Study by Leger  is considered a benchmark for measuring corporate reputation in Canada and tracking how it evolves over time. This year, Leger surveyed more than 38,000 Canadians to gather their perspectives on 334 companies across 29 different sectors.

“Toyota’s strong showing in this year’s Reputation Study underscores how much Canadians value brands that are dependable, relevant and trusted,” said Lisa Covens, Senior Vice-President at Leger. “In 2026, for the ninth consecutive year, Toyota ranked as Canada’s top automotive brand and moved up to #6 overall among the country’s most admired companies. It is a clear sign that Toyota continues to connect with Canadians through reliability, value and consistent performance.”

“Toyota is honoured to once again be recognized by Canadians as one of the country’s most reputable companies in Leger’s Reputation Study,” said Cyril Dimitris, President and CEO at Toyota Canada. “It reflects the trust Canadians place in us, and we remain focused on delivering great customer experiences, building high-quality vehicles, and continuing to contribute positively to the communities we serve.”

To read the full report, click here.

About Léger

Leger is the largest Canadian-owned market research and analytics company, with more than 300 employees in eight Canadian and U.S. offices. Leger has been working with prestigious clients since 1986. For more information: leger360.com  

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 7 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 11 million vehicles, popular Canadian models built at these facilities include Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 35 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.