Toyota Canada ‘gets together’ with Dallas Green (City and Colour) to launch the Canadian-Built all-new, all-hybrid 2026 RAV4

TORONTO, February 4, 2026 – Toyota Canada has just launched a new national campaign celebrating connection, recreation and the Canadian-built All-new, all-hybrid 2026 Toyota RAV4.

Titled “The More We Get Together,” the campaign reimagines the beloved childhood song through a modern lens, featuring a heartfelt rendition by award-winning Canadian artist Dallas Green (City and Colour). The result is a familiar tune transformed into an emotional anthem about coming together, perfectly paired with the all-new 2026 RAV4 – a vehicle designed to take more Canadians more places, together.

For Toyota Canada, the campaign also reflects a broader shift toward electrification across its lineup, while staying true to the brand’s human-first approach.

“The RAV4 continues to be the number one choice of non-pickup truck vehicles in Canada, so connecting to Canadians through the nostalgic song via a beloved Canadian artist like Dallas Green feels like the perfect synergy,” said Ian Lanaway, National Marketing Manager, Toyota Canada. “We believe The More We Get Together captures the spirit of why people choose RAV4 in the first place: it’s dependable, human-centric and built for shared moments.”

The creative campaign for the all-new 2026 RAV4 is led by Toyota Canada’s Toronto-based agency of record Saatchi & Saatchi who set out to tell a story rooted in something deeply Canadian: togetherness.

“RAV4 is the original recreational activity vehicle but, at its core, it’s a vehicle that connects you to the people and activities that energize you,” said Rob Gendron, VP and Executive Creative Director at Saatchi & Saatchi Canada. “By featuring a song that many of us grew up with, we wanted to tap into a shared nostalgia and remind people that life’s better when we get out and spend time together.”

The campaign was led by Associate Creative Directors Jamie King and Lena Lee and produced by Tara Handley, with the hero film directed by Lauren Sick of Soft Citizen. Her intimate, observational style brought a sense of authenticity to the story that was shot and produced in Ontario. The film was edited by Scott Edwards of The Pub, with music composition by Joey Serlin of Vapor Music and colour by Wade Odlum of Alter Ego, whose cinematic treatment complements Green’s stripped-back, emotional performance.

This winter, the campaign will launch across Canada and is supported by a fully integrated media rollout spanning broadcast, digital, social, and online video. From strategy to creative to media, the campaign was created and developed by Saatchi & Saatchi Canada, Toyota Canada’s long-standing integrated agency partner.

Toyota Canada’s RAV4 marketing plans around The More We Get Together will continue to expand throughout the year, including adapted assets in Hindi, Punjabi, Mandarin, and Cantonese along with a stand-alone in-language multicultural social campaign coming this spring.

To learn more about the all-new, all-hybrid 2026 RAV4, visit Toyota.ca/RAV4. The marketing campaign kicks off this February, and the 2026 RAV4 is on sale now.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 7 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 11 million vehicles, popular Canadian models built at these facilities include Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 35 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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