Toyota Canada receives eight 2026 Canadian Black Book Best Retained Value Awards

TORONTO, October 19, 2026 – Toyota Canada Inc. (TCI) has been recognized today by Canadian Black Book (CBB) with eight Best Retained Value Awards for 2026.

Toyota’s wins include the Overall Brand Award in the “Mainstream” category for the tenth year in a row.

Canadian Black Book’s Best Retained Value Awards recognize vehicles that retain the highest percentage of their original manufacturer’s suggested retail price (MSRP) after four years. For 2026, the CBB program analyzed 2023 model year vehicles in 16 different categories, plus four Overall Brand categories.

“We’re honoured to receive eight Canadian Black Book Retained Value Awards,” said Steve Pilkey, VP, Sales and Marketing, Toyota Canada. “Strong retained value is an important reflection of the quality, durability and reliability built into our vehicles. As customer needs continue to evolve, we remain focused on providing a diverse range of options while delivering the quality product and overall experience Canadians have come to expect from their Toyota and Lexus vehicles.”

TCI was recognized with the following awards:

• Overall Brand Award: Mainstream (10^th consecutive win)
• Mainstream Car: Toyota Corolla (3^rd consecutive win)
• Mainstream PHEV: Toyota RAV4 Prime (2^nd consecutive win)
• Small/Mid Pickup: Toyota Tacoma (18^th consecutive win)
• Full-Size Pickup: Toyota Tundra (4^th consecutive win)
• Mainstream Sub-Compact/Compact SUV: Toyota Corolla Cross (5^th win for a Toyota model)
• Mainstream Mid/Full-Size SUV: Toyota Sienna (2^nd win for a Toyota model)
• Premium Mid/Full-Size SUV: Lexus LX series

In fact, Toyota vehicles swept the podium in three important categories. In the Mainstream Car category, the Toyota Camry placed second and the Toyota Prius placed third. And, in the Mainstream Sub-Compact / Compact SUV category, the assembled-in-Canada Toyota RAV4 placed second while the Toyota C-HR placed third. Finally, in the Mainstream Mid/Full-Size SUV category, 4Runner placed second and Sequoia placed third.  This follows Toyota’s continued efforts to offer a full range of vehicles - including cars - to meet the needs, lifestyles and budgets of every Canadian driver.

About Canadian Black Book

Canadian Black Book has been providing vehicle values to the Canadian automotive industry for more than 60 years. Through the company's growth, it has evolved into a leading provider of vehicle valuations, residual value forecasts, and VIN decoding services. As 'The Authority' for vehicle values, the Canadian Black Book values are utilized by both dealers and manufacturers, as well as leasing, finance, insurance, and wholesalers. By utilizing the Canadian Black Book Enhance Vehicle Matching (EVM) solution, the industry will be able to better decode 17-digit VINs down to the specific trim package of the vehicle, thereby allowing for a more precise valuation of the vehicle. 

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 12 million vehicles, popular Canadian models built at these facilities include Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 24 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.