Toyota celebrates one millionth RAV4 sold in Canada

Three decades after its Canadian launch, RAV4 reaches a historic milestone

as one of the country’s most trusted SUVs

TORONTO, November 10, 2026 – Three decades after its iconic SUV first hit Canadian roads in 1996, Toyota Canada Inc. (TCI) has sold one million Toyota RAV4 SUVs.

This milestone marks an extraordinary chapter in the history of one of Toyota’s most successful nameplates. Since its Canadian introduction, RAV4 has evolved through six generations, embracing electrification, incorporating new technologies and adapting to changing customer expectations — all while remaining true to the qualities that have defined it from the beginning: versatility, practicality, capability, and confidence.

One million vehicles also represents an impressive number of Canadians who’ve chosen RAV4 as part of their lives, even making it the best-selling passenger vehicle in Canada 10 years in a row. From daily commutes and family activities to road trips, outdoor adventures and navigating Canada's challenging winter conditions, RAV4 has become a familiar presence on roads across the country.

“Reaching one million RAV4 sales in Canada is an incredible milestone, and one we share with our customers, dealers, employees, and manufacturing team,” said Steve Pilkey, Vice President, Sales and Marketing, Toyota Canada. “For 30 years, Canadians have trusted RAV4 to be there for life's everyday moments and biggest adventures. We’re deeply grateful for that trust and we’ll keep working hard to maintain it.”

Built with Canadian pride

RAV4's success in Canada is also connected to Toyota's long-standing manufacturing presence in the country. Built-in-Canada Toyota vehicles, including the RAV4, have connected the success of the nameplate to the hard work of the 8,500 Toyota Motor Manufacturing Canada (TMMC) team members at its production facilities in Cambridge and Woodstock, Ontario.

TMMC started assembling the RAV4 in 2008 and, since then, has built over four million RAV4 vehicles for the North American market.

“There's a tremendous amount of Canadian pride behind this milestone,” said Tim Hollander, President of TMMC, which has been manufacturing vehicles in Canada since 1988. “Every RAV4 built in Canada represents the efforts of thousands of Canadians - from our team members to our suppliers and partners. Their commitment to building the world’s best quality vehicles right here in Canada has helped the RAV4 earn the trust of our customers.”

A Canadian success story

When RAV4 was introduced to Canada in 1996, the sport utility vehicle market was at the edge of a significant transformation. Toyota's approach was distinctive. RAV4 offered many of the benefits associated with an SUV — including utility, versatility and available all-wheel-drive capability — in a package designed for everyday driving.

The concept quickly resonated with Canadian consumers. Over the years, successive generations of RAV4 became larger, more powerful, more refined, and more technologically advanced. Features and capabilities evolved, but the fundamental promise remained: a vehicle designed to fit easily into the lives of Canadian drivers. That adaptability has been central to RAV4's success.

As Canadian families changed, as urban lifestyles evolved and as consumers increasingly sought vehicles that could serve multiple purposes, RAV4 evolved alongside them.

Electrification also became an important part of its story. Toyota's decades of experience developing hybrid technology have helped bring electrified mobility to a growing number of Canadian customers, first with the RAV4 Hybrid launched in 2016, and then with the RAV4 Plug-in Hybrid (Prime) in 2021.

By the numbers: RAV4 sales and production

·      Total RAV4 sold in Canada since 1996: 1,000,000

·      RAV4 produced in Canada and sold in Canada (AS OF Octobre 2026): 807,909

·      RAV4 recently achieved its best-ever month of sales in Canada in October 2026 with 6,195 units sold

·      RAV4 Canadian sales by generation:

·      RAV4 sales by powertrain:

·      First RAV4 sold in Canada: 1996

·      First RAV4 HEV sold in Canada: 2016

·      First RAV4 PHEV sold in Canada: 2021

One million RAV4. Thirty years in Canada. One remarkable journey. And, with RAV4 continuing to lead as Canada’s best-selling passenger vehicle, an exciting road ahead.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over seven million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability, and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal, and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 12 million vehicles, popular Canadian models built at these facilities include Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 35 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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