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TORONTO, August 13, 2026 – As the wildfire situation continues to worsen across Canada, Toyota has announced it is donating $100,000 to Canadian Red Cross Canadian Wildfire Fund to support relief efforts in affected communities.
Toyota Canada Inc. (TCI), Toyota Manufacturing Canada (TMMC) and Toyota Financial Services (TFS) are making the combined donation to the Canadian Red Cross.
The Canadian Wildfire Fund is a national fund focused on immediate relief and longer-term recovery from wildfires in Canada. Contributions to the fund will help the Canadian Red Cross deliver urgent support to the people and communities impacted across Canada.
“The thoughts of the entire Toyota family are with the people in communities across Canada who are being impacted by wildfires,” said Cyril Dimitris, President and CEO of Toyota Canada. “We’re proud to support the Canadian Red Cross as it works to provide vital assistance to those affected today, while also helping communities prepare for and recover from future wildfire events.”
“As a company with deep roots in Ontario and a strong connection to communities across the country, we know how important it is to support Canadians when they need it most,” said Tim Hollander, President, Toyota Motor Manufacturing Canada. “We are grateful to the Canadian Red Cross for the important work it is doing to help communities through this difficult time.”
“The Canadian Red Cross has the experience and national reach required to respond quickly when communities are facing emergencies like these wildfires,” said Darren Cooper, President and CEO, Toyota Financial Services. “We know the road to recovery can be long, but we hope this support helps provide comfort and practical assistance to Canadians affected, while contributing to the collective effort to help communities recover and rebuild.”
Canadians who are able to contribute are encouraged to make a financial donation to the Canadian Wildfire Fund online at https://www.redcross.ca/ or by calling 1-800-418-1111.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 7 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 11 million vehicles, popular Canadian models built at these facilities include Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 35 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada
About Toyota Motor Manufacturing Canada
Toyota Motor Manufacturing Canada Inc. (TMMC) manufactures the Toyota RAV4 Hybrid, Lexus RX, RX Hybrid as well as the Lexus NX and NX Hybrid at three manufacturing facilities in Ontario. TMMC is tied as the most awarded auto plant globally for manufacturing quality. It employs over 8,500 Canadians, has the capacity to produce more than 500,000 vehicles annually and has been Canada’s highest volume automotive manufacturer over the past five years.
About Toyota Financial Services / Toyota Credit Canada Inc.
Toyota Financial Services (TFS) / Toyota Credit Canada Inc. (TCCI) provides retail, leasing and wholesale financial services to Toyota and Lexus dealerships and customers across Canada. TFS is part of the worldwide financial services group, Toyota Financial Services Corporation (TFSC), a wholly-owned subsidiary of Toyota Motor Corporation in Japan with the Canadian operation headquarters in Markham, Ontario.
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