Toyota expands its Woodland vision with new adventure-ready concepts at SEMA

TORONTO, October 30, 2026 – At the 2026 SEMA Show, Toyota is exploring a broader vision of everyday adventure with a new family of Woodland concepts that reimagine how a variety of electrified and family-focused vehicles can be equipped for life beyond the pavement.

With versions of the RAV4, Grand Highlander, Sienna, bZ, and Crown Signia in the showcase, the Woodland concept lineup is designed for drivers who see adventure not as a destination, but as a way of life. From city streets to trailheads and campsites, each concept reflects Toyota’s approach to blending utility, efficiency, comfort, and capability in ways that support getting out, staying longer, and carrying more of what matters.

Across the lineup, CALTY Design Research established a cohesive visual and functional identity for the Woodland concepts, built around exploration with everyday usability. Common design and equipment themes include lift kits, large over-fenders, rugged satin-black wheels, All-Terrain tires, two-tone paint on the roofs and hoods, roof racks, and cross bars.

Each model is adorned with Horizon Blue paint, inspired by a Toyota’s colour palette used in the 1960’s on models like the Stout, Crown, and Corona. Together, these elements create a consistent Woodland expression that emphasizes confidence, versatility, and a readiness to follow the route that looks a little more interesting.

The RAV4 Woodland Plug-in Hybrid Concept and Sienna Woodland Concept show how Toyota’s electrified and family-focused vehicles can take on a more adventurous role.

The bZ Woodland Concept extends the Woodland theme into Toyota’s battery-electric future. The Grand Highlander Woodland Concept and Toyota Crown Signia Woodland Concept bring two distinct interpretations of refinement and versatility to the lineup.

Together, the Woodland concept family broadens Toyota’s vision for modern adventure by showing how capability can take many forms - hybrid, plug-in hybrid and battery electric; compact, spacious, and premium. United by a shared design language and a common spirit of exploration, the Woodland concepts imagine a future where more vehicles are ready to leave the pavement behind and make the journey itself part of the story.

Vehicles shown are special project prototype vehicles, modified with parts and/or accessories not available from Toyota that may void the vehicle’s warranty, may negatively impact vehicle performance and safety, and may not be street legal.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 7 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 11 million vehicles, popular Canadian models built at these facilities include Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 35 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.