(TORONTO) – There are many good reasons why drivers have made the Canadian-built Toyota Corolla one of the country’s best-selling passenger cars – not least of which is an impressive list of more than 100 improvements on the current, 10th generation model, which the Automobile Journalists Association of Canada named its 2009 Best New Small Car under $18,000, and one of three finalists for AJAC’s Canadian Car of the Year.
 
“The Corolla brand is synonymous with Toyota’s reputation for reliability and value, in a versatile and fuel efficient vehicle that’s fun-to-drive. For the 2010 model year, Toyota includes additional safety features as standard equipment on more trim levels, and new options packages that add comfort, style and convenience to the Corolla’s sterling reputation for quality, durability and reliability,” said Warren Orton, Director of Toyota Canada Inc. “With suggested prices starting from $15,460, leasing and financing options from Toyota Financial Services and a proven record of high resale value, there’s never been a better time to buy a Toyota Corolla.”
 
Regardless of trim level and options, all 2010 Toyota Corolla models are built in Cambridge, Ontario and designed for Canadian driving, delivering performance, value and plenty of features and amenities that drivers typically expect only on larger, more expensive vehicles. New for the 2010 model year, the Corolla S and Corolla LE models join the Corolla XRS in featuring Toyota’s Vehicle Stability Control (VSC) technology as standard equipment. VSC is also available on Corolla CE models equipped with the Enhanced Convenience Package. The Corolla S and Corolla XRS may also be ordered with a new Leather Package, while a new Moon Roof and Navigation Package is available for the Corolla LE.
 
The 2010 Toyota Corolla is now on sale across Canada. The Corolla CE carries a manufacturer’s suggested retail price starting at $15,460. The Corolla S starts at a suggested price of $20,285, the Corolla LE starts at a suggested price of $21,165, and the Corolla XRS starts at a suggested price of $22,550.
 
2010 TOYOTA COROLLA – PRODUCT DETAIL
  
The Corolla story
Toyota has built the Corolla for more than 40 years, and today’s Corolla – the 10th generation – has improved in almost every way from that first model. In fact, the Corolla delivers more power, more performance, more efficiency, more safety, more comfort, more style and more standard features than any previous generation, thanks to more than 100 key improvements. Today’s Corolla represents the same remarkable value that has put tens of millions of drivers behind the wheel of a Corolla worldwide. That’s because when the very first Corolla rolled off the production line, it established a defining statement about Toyota: namely, that quality, reliability and durability are affordable. Those same core values – that same Toyota DNA - is found in today’s Corolla.
 
But there’s more too: The Toyota Corolla is also a Canadian success story. That’s in part because Toyota is committed to building its most popular vehicles in the markets where they’re sold. With Corolla, that means Canada: Toyota has been building the Corolla in this country for more than 20 years… and team members at Toyota Motor Manufacturing Canada (TMMC) in Cambridge, Ontario played important roles in shaping the design of the current generation Corolla to ensure it continues to be a favourite choice with Canadian drivers. Attention to detail – such as pedal spacing that accommodates the average Canadian male’s winter boot size and door pockets that securely hold ice scrapers – combined with TMMC’s well-deserved reputation for quality helped more than 57,000 Canadians choose a new Corolla last year. With added standard features to more models and new options packages, the 2010 model Corolla is ready to roll into more Canadian driveways.
 
Models
The 2010 Toyota Corolla is available in seven models, as follows:
Name
Transmission
CorollaCE
5-speed manual
CorollaCE
4-speed automatic
CorollaS
5-speed manual
CorollaS
4-speed automatic
CorollaXRS
5-speed manual
CorollaXRS
5-speed automatic
CorollaLE
4-speed automatic
Power and performance
More power – less fuel. That’s what Canadians expect from their vehicles, and that’s why Canadians are so keen on the Toyota Corolla. When Toyota introduced the 10th generation Corolla a year ago, it featured a choice of two all-new engines that deliver more power and efficiency than ever before. The engineering paid off in 2008 when the new Corolla drove 1,017 KM on a single tank of gas, outperforming a dozen compact cars from other manufacturers to win the CanadianDriver 50 Litre Challenge™.
 
The 2010 model year sees the return of these two proven four-cylinder engines. Whether one chooses the powerful yet efficient 1.8litre engine found in the CorollaCE, CorollaS and CorollaLE… or the sporty 2.4litre that powers the CorollaXRS… Canadians trust the Toyota Corolla to deliver the power they want, and the fuel-friendliness they need.
 
Handling and control
*New for 2010: CorollaS and CorollaLE models upgraded with Vehicle Stability Control included as standard equipment*
 
Drive it and you’ll know – the Corolla’s European-influenced handling and control systems deliver dynamic performance that’s apparent as soon as you pull away from the curb and leaves a lasting impression. Canadian drivers will appreciate the confident handling of front-wheel drive, electronically controlled throttle and electric power steering – standard on all models. Combined with an independent front suspension featuring Macpherson gas struts and a torsion beam rear suspension, plus coil springs and stabilizer bars – front and back – all Corolla models deliver rapid, controlled and smooth response and handling. New for 2010, CorollaS and CorollaLE models are now standard equipped with the Toyota Vehicle Stability Control (VSC) system found on the CorollaXRS. VSC is also available for CorollaCE models if ordered with the Enhanced Convenience Package.
 
For even more sporty fun, the CorollaXRS features a front strut tower bar and sport tuned rear suspension to take advantage of this model’s additional horsepower and torque.
 
Dependable braking for daily driving
The Toyota Corolla is a popular choice for those who need dependable transportation day in and day out. Whether it’s the daily commute to work or school, getting around town, or hitting the highway, there will come a time in every driver’s life when they absolutely depend on their brakes to keep them out of trouble.
 
When that day comes, Corolla owners will find they benefit from plenty of stopping power, thanks to front ventilated disc brakes that are larger than on previous generation Corolla models for improved braking ability. CorollaCE, CorollaS and CorollaLE models feature rear drum brakes, while the higher-performance CorollaXRS is fitted with rear disc brakes. All are backstopped with a suite of Toyota braking technologies as standard equipment, including Toyota’s Antilock Braking System with Brake Assist and Electronic Brake Force Distribution.
 
A smart and comfortable cabin
Canadians wanted a compact that could do more for them, and the Corolla delivers, with a roomy interior that comfortably accommodates up to five passengers plus luggage. The current generation Corolla features more headroom, legroom and cargo space than ever before, giving compact car lovers comfort and versatility that’s more akin to a mid-size.
 
Safety
 
Corolla owners drive their vehicles – a lot. And every time they get behind the wheel, they know that Toyota has put their safety first and foremost. Nowhere is this more apparent then on this 10th generation Corolla, which delivers world-class safety performance by meeting, or bettering, the most rigorous safety standards from around the planet.
 
Safety starts with seeing, which is why all 2010 Corolla models are fitted with wide-view halogen headlamps that throw light a great distance to help drivers see and avoid potential problems.
 
When problems occur, the Corolla creates a safety cocoon for driver and passengers. From its carefully designed, impact-absorbing body structure that was designed to achieve top marks in its segment from the Insurance Institute for Highway safety… to the six airbags… to Toyota’s Active Front Headrest system, which helps reduce whiplash injury caused by rear-end impacts… occupant safety is top of mind, to deliver peace of mind.
 
What’s more, the Corolla’s safety credentials extend beyond those riding in the vehicle. The 10th generation Corolla features a low mounted engine and hood, hinge and wipers that have been carefully designed to minimize any injury to pedestrians in the event of a collision.
New for the 2010 model year, the CorollaS and the CorollaLE join the CorollaXRS as having Toyota’s Vehicle Stability Control (VSC) system included as standard equipment. VSC is also fitted on 2010 CorollaCE models ordered with the Enhanced Convenience Package.
Three-point lap and shoulder seatbelts are fitted in all five passenger positions, and include pre-tensioners and force limiters for the front seating positions, plus adjustable “B” pillar shoulder belt anchors. Younger occupants are protected with anchor points for child-restraint seats and child protector locks on the rear doors.
 
All 2010 Corolla models are also equipped with an engine immobilizer.
 
Personalization
Buyers may personalize their 2010 Toyota Corolla using Toyota Canada’s web site (www.toyota.ca) or in any Toyota Dealership across Canada. 
 
Peace of mind
The 2010 Corolla is provided with Toyota's no deductible, no transfer fee, comprehensive warranty that covers the entire vehicle for three years/60,000 kilometres. Power train components are covered for five years/100,000 kilometres, major emission control components are covered for eight years/130,000 kilometres and corrosion perforation for five years with unlimited distance.
 
Toyota also provides 24-hour Roadside Assistance for all models. Help is just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include battery boost, lockout service, fuel delivery, tire change, winching, and even towing. Optional Extra Care Protection is also available, which includes travel planning and trip interruption assistance, vehicle rental help, lubrication maintenance, and mechanical protection of 17 major mechanical component groups for up to six years/200,000 kilometres.
 
2010 Toyota Corolla – features and specifications by model
Feature
CorollaCE
CorollaS
CorollaXRS
CorollaLE
Instrumentation
Tachometer, water temperature gauge, outside temperature gauge, digital clock
High-visibility Optitron electronic gauges, tachometer, water temperature gauge, outside temperature gauge, digital clock
Steering: Electric rack and pinion power steering; Three-spoke steering wheel; Tilting/telescoping steering column
Leather wrapped steering wheel
 
STD
STD
 
Cruise control
 
STD
STD
STD
Door locks
Manual
Power; keyless entry; key lock-out protection
Power; keyless entry; key lock-out protection; Toyota Smart Key System; Power auto door lock with shifter activation (on auto transmission models); Push Button Start
Power windows with driver’s side auto down
 
STD
STD
STD
Mirrors: Dual, heated, power remote, foldable; Dual vanity mirrors
Illuminated entry with fadeout dome lamp
 
Climate control
Rear seat heater ducts
Air conditioning; cabin air filter; rear seat heater ducts
Auto air conditioning; cabin air filter; rear seat heater ducts
Audio system
AM/FM/CD with MP3/WMA capability; audio auxiliary input jack; title display; Digital Signal Processing; four speakers; XM Satellite radio ready antenna with pre-wire
AM/FM/CD with MP3/WMA capability; audio auxiliary input jack; title display; Digital Signal Processing; six speakers; steering wheel-mounted audio controls; XM Satellite radio ready antenna with pre-wire
AM/FM/CD with MP3/WMA capability; audio auxiliary input jack; title display; Digital Signal Processing; six speakers; XM Satellite radio ready antenna with pre-wire
Front seats
Fabric covered bucket seats
Sport fabric covered bucket seats
Sport fabric covered sport seats
Fabric covered bucket seats
Driver’s seat adjustments: recline; seat-vertical; headrest-vertical
Front passenger’s seat adjustments: recline; headrest-vertical
Rear seat: 60/40 split fold down with adjustable headrest-vertical
Storage: 12.3 cubic feet in trunk, plus…
Driver and passenger opening door pockets; upper and lower glove box; retractable coat hooks and purse hanger; centre console storage pockets; front and rear door integrated bottle holders
Driver and passenger opening door pockets; overhead console box; upper and lower glove box; retractable coat hooks and purse hanger; centre console storage pockets; front and rear door integrated bottle holders
Driver and passenger opening door pockets; upper and lower glove box; front seat back pockets; retractable coat hooks and purse hanger; centre console storage pockets; front and rear door integrated bottle holders
 
Active Front Headrests with Whiplash Protection
Dual stage driver and front passenger airbags; Front seat mounted side airbags; Front and rear side curtain airbags; Front seatbelt pre-tensioners and force limiters; All position 3-point lap and shoulder belts; Adjustable B pillar shoulder belt anchors
Anchor points for child restraint seats; Child protector rear-door locks
Tire pressure monitoring system
AVAILABLE
STD
 
Wipers
Intermittent
Variable Intermittent
Daytime running lights with auto on/off feature
Lights
Halogen
Halogen; fog lamps
Tinted window glass
Exterior
Front and rear splash guards; colour-matched mirrors
Full skirt package; colour-matched mirrors and door handles; black headlamp surround; rear spoiler
Full skirt package; colour-matched mirrors and door handles; black headlamp surround; rear spoiler; power moon roof with sun shade
Front and rear splash guards; colour-matched mirrors and door handles
Wheels
P195/65R15; steel wheels with full covers; compact spare tire
P205/55R16; Aluminum alloy wheels; wheel locks; compact spare tire
P215/45R17; Aluminum alloy wheels; wheel locks; compact spare tire
P205/55R16; Aluminum alloy wheels; wheel locks; compact spare tire
 
2010 Toyota Corolla – Available upgrade packages
Convenience Package
CorollaCE
Includes: Air conditioning with dust, pollen, deodorizing air filter; power door locks with keyless entry; power auto door lock with shifter activation (auto transmission models); colour-matched door handles; tire pressure monitoring system.
Enhanced Convenience Package
CorollaCE
Includes: Air conditioning with dust, pollen, deodorizing air filter; power door locks with keyless entry; power auto door lock with shifter activation (auto transmission models); colour-matched door handles; tire pressure monitoring system; Vehicle Stability Control; Traction Control (TRAC); power windows with driver side auto down; cruise control.
Moon Roof Package
CorollaS
Includes: Power moon roof; overhead console box.
Leather and Moon Roof Package
CorollaS
Includes: Power moon roof; overhead console box; heated driver and front passenger seats; leather seat surfaces.
Leather Package
CorollaXRS
Includes: Heated driver and front passenger seats; leather seat surfaces.
Moon Roof Package
CorollaLE
Includes: Power moon roof; overhead console box; eight-way power adjustable driver seat; power lumbar support; rear seat fold-down centre armrest.
Moon Roof and Navigation Package
CorollaLE
Includes: Power moon roof; overhead console box; eight-way power adjustable driver seat; power lumbar support; rear seat fold-down centre armrest; DVD-based navigation system.
2010 Toyota Corolla – Technical information
Engine: 1.8L 4-cylinder
(CorollaCE, CorollaS, CorollaLE)
Horsepower: Up to 132HP @ 6,000 RPM
Torque: Up to 128 lb-ft @ 4,400 RPM
Features: Dual overhead cams; 16 valves; Dual Variable Valve Timing with intelligence (Dual VVT-i); Direct ignition system; Electronic Throttle Control System with intelligence (ETCS-i); stainless steel exhaust system; sound insulating engine cover.
Emissions rating: Tier 2, Bin 5.
Engine: 2.4L 4-cylinder
(CorollaXRS)
Horsepower: Up to 158HP @ 6,000 RPM
Torque: Up to 162 lb-ft @ 4,400 RPM
Features: Dual overhead cams; 16 valves; Variable Valve Timing with intelligence (VVT-i); Direct ignition system; Electronic Throttle Control System with intelligence (ETCS-i); stainless steel exhaust system; sound insulating engine cover.
Emissions rating: Tier 2, Bin 5.
Transmission: 5-speed manual
(CorollaCE5M; CorollaS5M)
Features: Overdrive
Fuel efficiency 7.5L/100km city; 5.6L/100km highway.
Transmission: 5-speed manual
(CorollaXRS5M)
Features: Overdrive
Fuel efficiency 9.5L/100km city; 6.7L/100km highway.
Transmission: 4-speed auto electronically controlled transmission
(CorollaCE4A; CorollaS4A; CorollaLE)
Features: Overdrive.
Fuel efficiency 7.4L/100km city; 5.6L/100km highway.
Transmission: 5-speed auto electronically controlled transmission
(CorollaXRS5A)
Features: Overdrive; sequential multimode shifter.
Fuel efficiency 9.4L/100km city; 6.5L/100km highway.
Dual Variable Valve Timing with intelligence
(CorollaCE, CorollaS, CorollaLE)
Dual VVT-i is a Toyota engine system that independently varies the intake and exhaust valve timing on a continual basis to deliver optimal valve timing for a full range of driving conditions. It improves drivability, performance and fuel efficiency, and reduces emissions.
Variable Valve Timing with intelligence
(CorollaXRS)
VVT-i is a Toyota engine system that continually varies the intake valve timing to deliver optimal valve timing for a full range of driving conditions. It improves drivability, performance and fuel efficiency, and reduces emissions.
Direct Ignition System
(All models)
DIS is an ignition system without a distributor. This improves reliability by removing a number of mechanical components. It also delivers greater control over ignition spark generation and enables ignition timing to be controlled over a wider range – both of which contribute to reducing exhaust emissions.
Electronic Throttle Control System with intelligence (ETCS-i)
The principle behind ETCS-i – sometimes called “drive-by-wire” – is used on all modern racing cars. When the driver depresses the accelerator, the engine instantaneously receives an electronic signal demanding more power. By replacing the traditional, less-efficient cable link between pedal and engine, ETCS-i can provide better fuel efficiency, faster response and smoother acceleration. It also networks with the engine’s computer to co-ordinate with other control systems, as appropriate.
Electronically Controlled Transmission (ECT)
(All models with an automatic transmission)
Electronic control of Toyota automatic transmissions has delivered several breakthroughs in driving comfort and vehicle efficiency. ECT helps to ensure optimal gear change timing according to throttle position and vehicle load, and judges the most suitable time to initiate torque converter lock-up for increased fuel efficiency. It also networks with the engine’s computer to co-ordinate with other control systems, as appropriate.
Capabilities
Seating capacity: 5 adults
Cargo capacity: 0.348m3 (12.3ft3)
Towing capacity: 680 KG (1500 LBS)
Vehicle Stability Control
(Corolla S, Corolla LE, Corolla XRS, available on Corolla CE)
Toyota’s Vehicle Stability Control (VSC) is an active safety system that automatically helps to control a vehicle when it starts to slide – for example, when trying to turn at too high a speed. VSC compares driver braking and steering commands to the vehicle’s actual performance then activates individual brakes as needed and adjusts the throttle setting to help maintain stability and keep the vehicle on course.
Antilock Braking System
(All models)
Toyota’s Antilock Braking System (ABS) uses sensors to monitor speed, traction, vehicle load and the driver’s applied brake force. The ABS then controls brake applications to minimize wheel lock-up, reducing the chance of the vehicle skidding. The result is shorter stopping distances on wet, gravely, sandy or other surfaces where traction is questionable.
Electronic Brake Force Distribution
(All models)
Toyota’s Electronic Brake Force Distribution (EBD) system minimizes stopping distances by maximizing the braking power applied to those wheels that have the best grip. This system also automatically adjusts the fore/aft brake balance according to vehicle load, and the right/left brake balance if brakes are applied during cornering.
Brake Assist
(All models)
Toyota’s Brake Assist (BA) is a system designed to assist the driver during emergency braking by supplementing the braking power applied if the driver has not pushed hard enough on the pedal in an emergency braking situation. It works in conjunction with ABS to minimize lock-up during emergency situations.
Active Headrest with Whiplash Protection
(All models)
Neck injuries are the most common reported injury in an accident. Toyota’s Active Headrest technology is designed to reduce the stress on the neck during low-speed rear accidents. When a person’s lower back presses into the seatback, the headrest moves forward and up to catch the back of the head, thereby helping to reduce the incidence and severity of whiplash.