Advanced, proven, iconic: the 2013 Toyota Prius

Exceptional performance and fuel efficiency highlight the world’s most popular hybrid

Exceptional performance and fuel efficiency highlight the world’s most popular hybrid
TORONTO, Ontario, November 22, 2012 – The world’s most iconic symbol of environmentally responsible driving, the 2013 Toyota Prius delivers exceptional fuel efficiency, proven technology and advanced features at an impressive price that makes hybrid ownership make sense for more Canadians than ever before.
“Canadians are buying Toyota hybrids in record numbers, confident that Toyota’s experience – dating back to the sale of the first Prius in 2000 – has created the world’s most versatile and innovative lineup of low emissions, high efficiency, advanced technology vehicles,” said Tony Wearing, Senior Managing Director at Toyota Canada Inc. “For 2013, every Toyota Prius comes standard equipped with an impressive suite of comfort, convenience, technology and safety features sure to delight any driver look for a midsize passenger car. With four trim levels – all with attractive pricing – there’s never been a better time to get behind the wheel of a Toyota Prius.”
The Prius is the vehicle that started it all – the first of four members of the Prius Family. With more than 8,500 members of the family sold in Canada so far this year, the Prius Family has proven that Toyota hybrids offer all of the quality and reliability that Canadian drivers demand, plus the exceptional fuel efficiency and advanced driving experience that only a Toyota hybrid can deliver.
With the 2013 Prius, drivers enjoy advanced acceleration, braking and ride comfort – plus terrific fuel efficiency and low emissions – thanks to Toyota’s Hybrid Synergy Drive. The most proven hybrid system on the planet, the Hybrid Synergy Drive is specially adopted to each model. In the 2013 Toyota Prius, the hybrid system is built around a highly efficient Atkinson Cycle 1.8L 4-cylinder engine with a lightweight aluminum alloy block, a high-torque electric motor, high-capacity storage battery and sophisticated power management system. This combination delivers 134 net system horsepower and seamlessly shifts between gas engine, electric motor or a combination of the two to maximize power and efficiency at every speed, under any driving condition. Coupled to a continuously variable transmission, the result is impressive torque for smooth and confident acceleration through a large speed range, remarkable fuel efficiency of 3.8 L / 100 KM city/highway combined, and tailpipe emissions that are a fraction of those from a conventional mid-size vehicle.
The Hybrid Synergy Drive also enables many features unique to hybrids, from the added power and efficiency of regenerative braking to four driver-selectable driving options (Normal, Power and ECO plus Electric Vehicle operation for short distances) to suit any style and driving condition. Hybrid powered comfort, convenience and style features include an automatic in-cabin temperature control system, an ECO Drive monitor, Touch Tracer steering wheel-mounted controls for HVAC and audio systems, and more. Additional standard features include a six-speaker, 6.1” display audio system; Bluetooth connectivity for personal electronics; power door locks with touch-sensitive driver door handle lock/unlock and key lockout protection features; the Toyota Smart Key System with Push Button Start; power windows with auto up/down function on all windows; tilting/telescoping steering column; map lamps; dual power adjustable, heated exterior mirrors; 15” aluminum alloy wheels with locks; and more.
Safety is always standard on a Toyota, so every 2013 Toyota Prius features seven airbags (dual-stage driver and front passenger, driver knee, front seat mounted side, and front and rear head/side curtain) plus Active Front Headrests with Whiplash Protection, front seatbelt pre-tensioners and force limiters, anchor points for child seats, child protector rear door locks, an LED rear high mount stop lamp, and a direct tire pressure monitoring system. As with every new Toyota since 2011, the 2013 Prius is also standard equipped with the six active safety technologies of the Star Safety System: Antilock Brake System, Brake Assist, Electronic Brake Force Distribution, Vehicle Stability Control, Traction Control and Smart Stop Technology work together to help drivers avoid potential accident situations.
The 2013 Toyota Prius starts at an MSRP of just $26,100. The Prius is also available with a choice of three upgrade packages:
The Moonroof Upgrade Package starts at $29,350 MSRP, adding navigation, Integrated XM Satellite Radio, a power moon roof with solar panels, and more.
The Touring Package, MSRP starting at $29,655, enhances the Prius with numerous upgrades including LED headlamps, the auto leveling headlamp system, larger 17” aluminum alloy wheels, navigation and XM radio.
The Technology Package, starting at $34,185 MSRP, turns the Prius into an advanced technology showcase, adding powerful and useful Toyota technologies such as dynamic radar cruise control, the Toyota pre-collision system, the AVN Premium Navigation System, and JBL audio.
The 2013 Toyota Prius is now on sale at Toyota Dealers across Canada. For more information on features and specifications, visit
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.