Toyota’s Line-up to Include Four of Canada’s National Sports Organizations

Toyota Canada signs Official Sponsorship deals with Canada Basketball, Canada Soccer, Freestyle Canada, and Wheelchair Basketball Canada

TORONTO, ONTARIO – June 13, 2017 – Toyota Canada Inc. today announced partnerships with four of Canada’s most respected National Sports Organizations.

Toyota Canada will be the Official Mobility Sponsor and Official Vehicle of Canada Basketball, Canada Soccer, Freestyle Canada, and Wheelchair Basketball Canada.

Through these four new partnerships, Toyota is hoping to help encourage and enable more Canadians to experience the joy and excitement of participation in sport. As a sponsor, the company will support elite level athletes and national teams, as well as the development of various grassroots sports initiatives.

“Sports inspire people to overcome barriers and to get moving,” said Cyril Dimitris, Vice President, Sales and Marketing, Toyota Canada Inc. “Becoming the Official Mobility Sponsor of these four National Sport Organizations is part of Toyota’s vision of an inclusive society in which all people can participate.”

The four National Sports Organization sponsorships announced by Toyota Canada today include:

Canada Basketball

As Official Mobility Sponsor and Official Vehicle of Canada Basketball, Toyota Canada will encourage and celebrate the next generation of basketball talent in Canada. Toyota will also Sponsor all eight of the Canadian National Teams, including the Senior Men’s and Women’s teams, as well as the development, U-16/U-17 and U-18/U-19 age-groups.

“Toyota’s sponsorship will help us continue to foster the growth and development of basketball across the country – from grassroots programming to our national teams,” said Michele O’Keefe, President & CEO, Canada Basketball. “These types of partnerships enable us to take our organization from good to great through increased awareness of the game, enhanced program delivery, and continued investment in podium performances.

Canada Soccer

As a Primary Partner of Canada Soccer, Toyota Canada will support all 12 of Canada Soccer’s National Teams, including the Senior Men’s and Women’s National Teams and Canadian Para Soccer Team. Toyota will also become the Title Sponsor for the U-15, U-17, and Senior National Championships, and will be a Primary Partner of the Canadian Championship. The partnership will also see Toyota contribute to Canada Soccer’s ongoing grassroots development efforts to grow the game from coast to coast through ‘Active Start Soccer Festivals.’

“The support of Canada Soccer by corporate partners like Toyota allows us to provide leadership for the Canadian soccer community, and to achieve our collective objectives of growing of the world’s game in Canada,” said Peter Montopoli, Canada Soccer General Secretary. “Canada Soccer is excited about the potential of this partnership and its ability to contribute positively to the Canadian soccer community.”

Freestyle Canada

Toyota Canada will also be supporting an important part of our country’s deep Winter sports heritage as a Tier 1 Partner of Freestyle Canada. As the Official Mobility Sponsor and Official Vehicle of Freestyle Canada, Toyota will contribute to the execution of the organization’s domestically hosted international competitions as Presenting Sponsor of the FIS Freestyle Ski World Cup events in Quebec and Alberta. The partnership also supports future generations of freestyle skiing athletes with Title Sponsorship of the Canadian National Championship events and World Cup Community Days.

"Corporate partner support is critical to Freestyle Canada's ability to deliver the highest quality programs and services to our athletes, coaches, and clubs across Canada,” said Bruce Robinson, CEO of Freestyle Canada. “We are committed to providing best in class events like our Canadian Freestyle Ski Championships, Canadian Freestyle Ski Junior Championships, and the Canada Cup series, and support from great companies like Toyota Canada are key to these endeavours.”

Wheelchair Basketball Canada

As the Official Mobility Sponsor and Official Vehicle of Wheelchair Basketball Canada, Toyota Canada will support all four National Team programs, and will be the Presenting Sponsor of the organization’s Hoopfest event. Toyota will also become a Presenting Partner for the National Academy, maintaining a close tie to the training and development of high performance wheelchair basketball athletes. The National Academy at the Pan Am Sports Centre is the world’s first dedicated, year-round, daily training facility for wheelchair basketball athletes.

“The support of partners like Toyota is essential in positioning Canada as the world leader in the sport of wheelchair basketball,” said Wendy Gittens, Executive Director of Wheelchair Basketball Canada. “As a National Team program partner, Toyota Canada supports the holistic development of our athletes, ensuring we can provide world-class training opportunities so that Canada remains at the forefront of research and innovation that drives the evolution of the game.”

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 5 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid. For more information on Toyota and Toyota products, please visit:

About Canada Basketball

Canada Basketball is the National Sporting Organization for the sport of Basketball in Canada. Canada Basketball is respected worldwide and is recognized by the International Amateur Basketball Federation (FIBA) and the Government of Canada as the sole governing body of the sport of amateur basketball in Canada. Canada Basketball, a not-for-profit organization, represents all basketball interests, provides leadership, coordination and direction in all areas of the sport of basketball. For more information, please visit:

About Canada Soccer

Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory, but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at

About Freestyle Canada

Since 1981, Freestyle Canada has been developing Olympic and World Champions in the freestyle disciplines of aerials, moguls, halfpipe and slopestyle skiing. With the support of our valued corporate, private and government partners, we will continue to build on our rich history of success, delivering freestyle skiing programs that inspire athletes from all across Canada to harness their courage, go for their dreams and become who they aspire to become. For more information, please visit

About Wheelchair Basketball Canada

Wheelchair Basketball Canada is the national sport governing body responsible for the organization of the sport in Canada. It is a non-profit, charitable organization that is committed to excellence in the development, support and promotion of wheelchair basketball programs and services for all Canadians from grassroots to high performance. For more information, please visit


For more information, please contact:

Direct 416-847-1331
Mobile 416-272-8447

Erica Moon, MSLGROUP
Direct 416-847-1340

Claudia Bussière-Ladouceur, CASACOM (for Québec media)
Direct 514-286-2145 ext. 222
Mobile 514-209-8168

Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.