TOKYO (Aug. 24, 2018) – As a worldwide partner of the Olympic and Paralympic Games, Toyota Motor Corporation is supporting Para sports and contributing to creating a more inclusive society at the grassroots level, as well as through cooperation with The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020 Organising Committee) and the broader business community in Japan. During the upcoming Paralympic Games, Toyota will encourage further interest in Para sports around the world while providing “Mobility for All” solutions.
Speaking on Toyota’s focus on the Paralympics, Akio Toyoda, President of Toyota Motor Corporation, said, “Through my meetings with Sir Philip Craven when he was President of the International Paralympic Committee in 2015, and with many Para athletes since, I have become even more committed to the idea that Toyota should provide mobility solutions for all people. With this in mind, we are taking steps as a mobility company, not just by making ‘ever-better cars’, but also by aiming to address various mobility needs above and beyond cars.”
He continued, “I am convinced this journey will help us appreciate differences as individuality, and lead us to free ourselves from the sort of fixed thinking that can hold back large organizations like ours, and from prejudice and discrimination in society at large. I see Toyota’s involvement with the Paralympic movement as taking a decisive step toward our goal of “One Toyota” and as a humble step to help achieve Sir Philip’s motto, “One World, One Dream, One People.”
“Toyota’s aim of ‘Mobility for All’ is not just for those with impairments, but has broader implications for all people, and therefore has special meaning,” said Sir Philip Craven, a member of Toyota Motor Corporation’s board of directors since June 2018. “The first time Akio Toyoda visited the IPC headquarters a few years back, he recorded ‘Fight for the Future. One World, One Dream, One People, One Toyota.’ in our guestbook, and that left a strong impression on me. I came to believe that fighting together with Toyota may truly lead to a better future where all people will be able to have the freedom to move.”
Toyota is supporting the Paralympic movement through internal activities involving its employees, and by working in partnership with Tokyo 2020 Organising Committee and the All Japan Business Committee.
I. Grassroots activities towards an inclusive society by Toyota employees
In 2017, Toyota began grassroots activities around the world related to expanding interest in Para sports, including:
a) Activities to expand interest in Para sports
When signing the agreement to become worldwide partner of the IPC, Toyota also signed an agreement to become a partner to approximately 180 local National Paralympic Committees (NPCs). Working closely with each NPC, Toyota aims to increase and develop interest in Para sports globally.
The Toyota Mobility Foundation (TMF) “Mobility Unlimited Challenge”
As a separate entity, the Toyota Mobility Foundation is currently running a global idea contest, the “Mobility Unlimited Challenge,” aiming to develop innovative assistive tools to help provide the freedom of movement to those with impairments. The challenge was issued in November 2017, and the winning idea will receive up to $4 million USD in development support. The winner is scheduled to be announced at Tokyo 2020.
b) Activities related to mobility solutions
Toyota is engaged in activities with various stakeholders and local communities in Japan to support the movement of people with limited transportation options.
II. Contribution to the Tokyo 2020 Games
As worldwide partner of the Olympic and Paralympic Games, in addition to the mobility solutions that it will provide to the Games, Toyota will also work with its dealers, group companies and Tokyo 2020 Organising Committee, the Japanese government and the city of Tokyo in the following ways:
III. Activities with the business world in Japan
To support the Games, the business community in Japan created the "All Japan Business Committee" with the objective of creating legacy for Tokyo 2020 and the future after the Games. The group is the coming together of three Japan economic/business organizations: the Japan Business Federation, the Japan Chamber of Commerce and Industry, and the Japan Association of Corporate Executives. Akio Toyoda is supporting the effort by chairing the Committee which is encouraging the participation of companies large and small nationwide in cooperation with state and local governments and civil society.
About Toyota's Top Olympic Partnership and Worldwide Paralympic Partnership
Toyota became the official worldwide mobility partner of the Olympic and Paralympic Committees in 2015 for the 2017-2024 period, covering the Olympic and Paralympic Winter Games PyeongChang 2018 (South Korea) and Beijing 2022 (China) and the Olympic and Paralympic Games of Tokyo 2020 (Japan) and Paris 2024 (France). As a partner, Toyota aims to encourage creating a peaceful society without discrimination through sports and is committed to creating a sustainable society through mobility. Toyota's values of continuous improvement and respect for people are shared by The Olympic and Paralympic Games, which brings together the entire world in friendship and solidarity to celebrate the highest realization of human potential. Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true, which is encapsulated in the company’s “Start Your Impossible” corporate initiative and is the basis for its transformation from a car company to a mobility company. When you are free to move, anything is possible.
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