Toyota begins deliveries of vehicles to the Olympic and Paralympic Games Paris 2024, marking a milestone in more inclusive and sustainable mobility

Olympic and Paralympic Games Paris 2024



  • Toyota begins deliveries of vehicles to support the Olympic and Paralympic Games Paris 2024

  • Toyota’s distinctive visual identity for Paris 2024 was unveiled at the fleet key handover ceremony, highlighting Toyota’s multi-path strategy to carbon neutrality, with each technology present at the Games identifiable by dedicated colours. 

  • Toyota's KINTO mobility services already offer efficient transportation solutions to Paris 2024 employees during the preparations for the Games.

  • C+Walk S units delivered for the Paris 2024 employees to move freely inside the Pulse building.


TORONTO, Ontario (March 1st, 2024) – Toyota, as the worldwide mobility partner of the International Olympic Committee and the International Paralympic Committee, has started making the first deliveries of vehicles to support the Olympic and Paralympic Games Paris 2024, underscoring its commitment to making Paris 2024 an innovative showcase of inclusive and sustainable mobility. It starts by making sure that athletes, stakeholders, staff, volunteers, and spectators can all move around safely with a reduced environmental impact. 


The Paris 2024 fleet key handover ceremony took place on March 1st, against the iconic backdrop of the Paris 2024 HQ (Pulse building), in the presence of Tony Estanguet, President of Paris 2024, Yoshihiro Nakata, President & CEO Toyota Motor Europe, Frank Marotte, CEO of Toyota France and Didier Gambart, President KINTO Europe.


This symbolic event not only signifies the collaboration between Toyota and the Olympic and Paralympic Games Paris 2024 but also unveils the specially designed application of the Paris 2024 visual identity, highlighting Toyota’s multi-path strategy to carbon neutrality, with each technology present at the Games identifiable by dedicated colours. 


Overall, Toyota will provide a passenger vehicle fleet of more than 2650 electrified vehicles and 700 electric last-mile mobility solutions. Among these solutions are 250 Accessible People Movers (APMs), redesigned for Paris 2024, and manufactured in Europe.


Toyota’s visual identity at Paris 2024 

During the Olympic and Paralympic Games Paris 2024, all Toyota vehicles, including the electrified fleet and advanced mobility solutions will adopt a specially designed Paris 2024 visual identity, highlighting the strong partnership between Toyota and the Games. The unique design will emphasise Toyota’s multi-path strategy to carbon neutrality, where each of the technologies, present at the Games, will be identifiable through dedicated colours.  


Jaime Noriega, Technical Manager Styling Division Toyota Motor Europe:

“The designs for the Paris 2024 car fleet were created using graphic elements directly from the Look of the Games (gradients, stripes, dots, iconic landmarks all reminiscent of French cultures and ‘art de vivre’. This creates a strong visual connection between the Games and Games activities on and off the playing fields. We emphasized the dynamism of the vehicles with a sleek design including glossy banners and matte trademarks. Finally, we carefully chose the colours for each of the technologies, in line with our multi-path strategy. We selected the blue colour for the fuel cell hydrogen vehicles (blue represents the colour of water, the only emission emitted by the vehicle tail pipe), green for the battery electric vehicles (green represents nature signifying the zero tailpipe emissions of BEV), while purple was chosen for the hybrid and plug-in hybrid vehicles, as the third colour of the Paris 2024 competition sites.”


Multi-path strategy demonstrating commitment to carbon neutrality 

Sustainability is a significant part of Toyota’s commitment to building a better world, underlined by its Environmental Challenge 2050, by which date the company aims to achieve carbon neutrality at a global level – and in Europe by 2040.


Yoshihiro Nakata, President and CEO of Toyota Motor Europe:

“At Toyota, we are delighted to embark on this journey with Paris 2024, exemplifying our commitment to pioneering sustainable mobility solutions. Our multi-path approach to reduce carbon emissions, is at the core of the Toyota fleet to be made available to the Olympic and Paralympic family at Paris 2024. Toyota will bring a 100% electrified passenger vehicle fleet to Paris, in line with our commitment to reduce carbon emissions.”


Paris 2024 employees are experiencing professional mobility with KINTO car sharing 

In addition to providing the official fleet vehicles for Paris 2024, the Organising Committee employees have already been experiencing Toyota’s KINTO Share car sharing service as of September 2023. This flexible mobility service supports their professional needs during the preparation phase, especially when travelling to more distant event venues not easily accessible by public transport. 


The KINTO Share fleet exemplifies inclusivity and accessibility. Already, the high utilisation rates and positive feedback from Paris 2024 employees highlight the effectiveness and value of the KINTO Share service for the Organising Committee. 


Providing ‘Mobility for All’ solutions

Toyota has also delivered the first units of the C+Walk S to Paris 2024 employees with disabilities, enabling them to move freely inside the Pulse building. This is a first taste of the 700 units Toyota will deliver for athletes, staff and spectators to support Mobility for All during the Games.


Tony Estanguet, President of Paris 2024:

“Working with Toyota as the global mobility partner of the Olympic and Paralympic Games Paris 2024 enables us to act towards a more accessible and inclusive mobility. And a more responsible one too, as we focus on our goal of reducing greenhouse gas emissions in every aspect of the Paris 2024 Games. Experiencing the Toyota KINTO car sharing services to our employees is an integral part of supporting our sustainability goals. It enables our employees to move around more sustainably and safely during the preparations for the Games, setting a high standard for mobility excellence during the Olympic and Paralympic Games Paris 2024. Moreover, providing inclusive last mile solutions for our staff with disabilities, like the C+Walk, exemplifies Toyota’s commitment to Mobility for All. I want to thank Toyota for their commitment to share and bring our ambitions to life!”


About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.


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