Toyota Canada Receives Seven Awards, including Overall Brand Award – 2025 Canadian Black Book Best Retained Value Awards

TORONTO, October 7, 2025 – Toyota Canada has been recognized by Canadian Black Book (CBB) with seven Best Retained Value Awards for 2025.

Toyota’s wins include the Overall Brand Award in the “Mainstream” category.

Canadian Black Book’s Best Retained Value Awards recognize vehicles that retain the highest percentage of their original manufacturer’s suggested retail price (MSRP) after four years. For 2025, the CBB program analyzed 2022 model year vehicles in 15 different categories, plus four Overall Brand categories.

“We’re honoured to be recognized by Canadian Black Book with seven Retained Value Awards,” said Robert Tsang, VP, Sales and Marketing, Toyota Canada. “These awards reflect the long-term value built into every Toyota, and we’re grateful for the trust our customers place in us. We’re proud to offer a diverse lineup that gives Canadians choice, while remaining committed to delivering the quality they can rely on.”

Toyota was recognized with the following awards:

• Overall Brand Award: Mainstream
• Mainstream Car: Toyota Corolla
• Mainstream PHEV: Toyota RAV4 Prime
• Small/Mid Pickup: Toyota Tacoma
• Full-size Pickup: Toyota Tundra
• Mainstream Sub-Compact/Compact SUV: Toyota C-HR
• Mainstream Mid/Full-Size SUV: Toyota 4Runner

In fact, Toyota vehicles swept the top three spots in two important categories. In the Mainstream Car category, the Toyota Camry placed second and the Toyota Prius placed third. And, in the Mainstream Sub-Compact / Compact SUV category, the assembled-in-Canada Toyota RAV4 placed second while the Toyota Corolla Cross placed third. This follows Toyota’s continued efforts to offer a full range of vehicles - including cars - to meet the needs, lifestyles and budgets of every Canadian driver.

About Canadian Black Book

Canadian Black Book has been providing vehicle values to the Canadian automotive industry for more than 60 years. Through the company's growth, it has evolved into a leading provider of vehicle valuations, residual value forecasts, and VIN decoding services. As 'The Authority' for vehicle values, the Canadian Black Book values are utilized by both dealers and manufacturers, as well as leasing, finance, insurance, and wholesalers. By utilizing the Canadian Black Book Enhance Vehicle Matching (EVM) solution, the industry will be able to better decode 17-digit VINs down to the specific trim package of the vehicle, thereby allowing for a more precise valuation of the vehicle. 

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than eleven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 24 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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