Toyota starts Canadian production of the all-new 6th generation RAV4

WOODSTOCK, January 23, 2026 – Toyota Motor Manufacturing Canada (TMMC) has started producing the all-new 6th generation RAV4 for the North American market.

“Being selected to build the all-new 6th generation RAV4 reflects the trust that Toyota Motor Corporation has in our world-class team members, our commitment to quality, and our customer focus,” TMMC President Tim Hollander told employees at a recent event celebrating the first vehicle off the line. “TMMC has been producing high-tech electrified vehicles – including the Toyota RAV4 Hybrid, the Lexus NX Hybrid and the Lexus RX Hybrid - for almost a decade. Toyota has invested over $1.1 billion in this all-new RAV4, bringing our total investment in Canada to more than $12 billion. This is a significant demonstration of Toyota’s confidence in our people, our plants, and our manufacturing ecosystem. It also reflects our long-term commitment to Canada and the communities where we operate.”

Over 4 million RAV4 have been produced by TMMC since it assembled its first RAV4 in 2009. TMMC has manufactured vehicles in Canada for almost 40 years and currently employs more than 8,500 team members at its facilities in Cambridge and Woodstock, Ontario.  

TMMC remains the number one automaker in the country, assembling more than 535,000 vehicles in 2025 and will assemble its 12 millionth vehicle this year.

TMMC has also been recognized as one of Canada’s Top 100 Employers for 22 straight years and is now the most awarded auto manufacturing plant in the world.

About the 2026 RAV4

Exclusively available with a hybrid powertrain, the all-new 6th generation RAV4 is available in three different designs across seven grades providing customers with style, features and technology choices.

More details on the 6th gen RAV4 can be accessed here. 

About Toyota Motor Manufacturing Canada

Toyota Motor Manufacturing Canada Inc. (TMMC) manufactures the Toyota RAV4 Hybrid, Lexus RX 350, RX 350h and RX 500h as well as the Lexus NX and NX Hybrid at three manufacturing facilities in Ontario. TMMC is recognized as the most awarded auto plant globally for manufacturing quality. It employs over 8,500 Canadians, has the capacity to produce more than 500,000 vehicles annually and has been Canada’s highest volume automotive manufacturer over the past five years.