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Innovation and Advanced Technology
Whether it's vehicle specifications, manufacturing processes, environmental concerns, or the future of the automobile, Toyota and Lexus engineers and designers are always finding ways to make things better. Better means more performance, more safety, more fuel efficiency, more sustainability... more value, and more reasons for customers to say, "Toyota offers me an innovative, advanced technology driving experience that's easy to integrate into my life". Here, you'll find examples of the world-leading advancements and technology that help make Toyota and Lexus leaders in innovation.
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FEB 11, 2010
(TORONTO) Drivers attending the Canadian International Auto Show, February 12-21 in Toronto, will be the first in Canada to witness a new future for the automobile, as Toyota Canada Inc. (TCI) debuts Toyota and Lexus hybrid concept cars and customized ...
FEB 10, 2010
Lexus RX 450h named 2010 Canadian Utility Vehicle of the Year Beltless engine named 2010 Best New Green Technology Ecological Plastics named 2010 Best New Green Technology (TORONTO) Further cementing its leadership in the development of more ...
OCT 06, 2009
Tokyo — TOYOTA MOTOR CORPORATION (TMC) announces that three concept vehicles and the TF109 Formula One racing car are to highlight its Toyota-brand exhibit for the 41st Tokyo Motor Show. The show is open to the public from October 24 to November...
SEP 29, 2009
―Paint to be Used on Soon-to-be-upgraded Lexus 'LS'― Tokyo — TOYOTA MOTOR CORPORATION (TMC) announces that it has developed a clear-coat paint with self-restoring qualities that is highly resistant to surface scratches usually caused by car wash ...
SEP 15, 2009
(Toronto) The 2010 Toyota Prius Plug-in Hybrid (PHV) Concept vehicle makes its world debut today at the 2009 Frankfurt Motor Show.
Based on the third-generation Prius, the PHV Concept expands Toyota’s Hybrid Synergy Drive technology, utilizing...
JUN 30, 2009
A new signal processing technology for brain machine interface (BMI) application Major advantages of the new technology: Commands for smooth left and right turns and forward motion of the wheelchair are processed every 125 milliseconds by analyzing ...
APR 29, 2009
(TORONTO) – Legions of loyal Canadian drivers have helped make the Toyota Camry one of North America’s most popular passenger cars, and for the 2010 model year Toyota gives Canadians new reasons to love the Camry, with an upgraded engine and...
MAR 20, 2009
(Ottawa, ON) – It’s the most technologically sophisticated passenger car in the world, with astonishing fuel efficiency and emissions performance, in a package that delivers the familiarity and versatility that Canadian drivers demand. It’s the ...
MAR 11, 2009
(Tokyo) — TOYOTA MOTOR CORPORATION (TMC) announces it has developed a Supplemental Restraint System (SRS) rear-seat centre airbag—the first[1] in the world—to help reduce the severity of secondary injuries incurred by rear-seat passengers in a side-on ...
JAN 12, 2009
The all-new 2010 Toyota Prius: Ready to welcome more Canadians to the sustainable transportation revolution
(DETROIT, Mi.) – Canadians have embraced the performance, comfort, versatility, fuel-efficiency and environmental sensitivity of Toyota’s industry-leading...
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Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.