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TORONTO, November 28, 2024 – Toyota Canada has launched For What Matters Most, a new brand platform aimed at deepening emotional connections with Canadians. Using its 60th anniversary in Canada this year as a launchpad, Toyota worked with long-time agency partner, Saatchi & Saatchi, to refresh its brand positioning and introduce a new creative platform.
Other Featured News
NOV 25, 2024
TORONTO, November 25, 2024 – Living your best life is what the Toyota Sienna is all about. Its already-stylish exterior is updated for 2025. Its refined, spacious, and comfortable interior is enhanced with even more technology.
NOV 04, 2024
TORONTO, Ontario (November 4, 2024) – TOYOTA GAZOO Racing completed a thrilling fightback to overcome challenges and retain its FIA World Endurance Championship (WEC) title when the 2024 season came to a dramatic conclusion in the 8 Hours of Bahrain.
NOV 01, 2024
TORONTO, Ontario (November 1, 2024) – Toyota Canada Inc. (TCI) continues to see strong demand for its electrified vehicles, reaching a monthly record of 11,167 electrified units sold in October 2024, up 27.3% year-over-year.
OCT 31, 2024
TORONTO, Ontario (October 31, 2024) – Toyota Canada Inc. (TCI) today announced executive changes, effective as of January 1, 2025.
OCT 30, 2024
TORONTO, Ontario – (October 30, 2024) – Toyota Canada has been recognized by Canadian Black Book (CBB) with nine Best Retained Value Awards for 2024.
OCT 17, 2024
TORONTO, Ontario (October 17, 2024) – The Toyota Tundra is the full-size pickup truck with that embodies the strength to take on almost any challenge with the smarts to find new ways go get things done.
OCT 08, 2024
TORONTO, Ontario (October 8, 2024) – The Toyota Land Cruiser is the original adventure vehicle – reimagined for the modern Canadian adventurer. For 2025, Toyota Canada offers the Land Cruiser in three distinct grades, each ready to explore where others fear to tread.
OCT 01, 2024
TORONTO, Ontario – October 1, 2024 – Toyota Canada Inc. (TCI) continues to see strong demand for its electrified vehicles, reaching a record of 31,994 electrified units sold in Q3, up 15.1% year-over-year.
SEP 26, 2024
TORONTO, Ontario (September 26, 2024) – As a longstanding supporter, Toyota Canada has renewed its national support of StopGap Foundation with a $100,000 donation. The contribution will strengthen StopGap’s awareness-raising, education, and ramp building programs to remove barriers to physical accessibility in communities across Canada.
SEP 26, 2024
TORONTO, Ontario (September 26th, 2024) – What’s in a name? For the plug-in hybrid versions of Toyota’s popular RAV4 and Prius models, replacing “Prime” with “PHEV” for 2025 highlights the company’s industry-leading experience in developing electrified powertrains.
SEP 24, 2024
TORONTO, Ontario (September 24th, 2024) – The GR Corolla has expanded the fun quotient. Now both hardcore enthusiasts who enjoy the thrill of a manual transmission and those who’d rather focus on the handling can enjoy the thrill of sports car driving with the new addition of the 8-speed GAZOO Racing Direct Automatic Transmission (DAT) with Paddle Shifters.
SEP 17, 2024
TORONTO, Ontario (September 17, 2024) – The Toyota Sienna’s sporty blend of angular good looks, spacious functionality, and standard Hybrid powertrain has redefined the segment for families and adventurers alike.
SEP 06, 2024
Paris, France –September 6, 2024 – Last Friday, Team Toyota athlete Keely Shaw won a bronze medal at the Paris 2024 Paralympic Games, earning her second Paralympic medal in her career in Para cycling.
SEP 06, 2024
TORONTO, Ontario (September 6, 2024) – As the new school year kicks off, Toyota Canada is donating $100,000 to Breakfast Club of Canada’s nationwide movement to ensure access to quality school breakfast programs for children.
SEP 04, 2024
TORONTO, Ontario – September 4, 2024 – Toyota Canada Inc. (TCI) continues to see strong demand for its electrified vehicles, reaching a record of 11,610 units sold in August 2024, up 26.5% year-over-year.
SEP 04, 2024
TORONTO, Ontario (September 4, 2024) – Toyota Canada marks 60 years in Canada this year – and to celebrate this important milestone, the company recently wrapped up a cross-country road trip that highlighted some of the key people, locations and stories from throughout its six decades in Canada.
SEP 03, 2024
In celebration of Toyota’s 60th anniversary in Canada, the cross-country “Kanreki” road trip reached its final destination! Wave six of the drive – also seen as the final stretch - began in Calgary, AB and ended in Victoria, BC.
AUG 27, 2024
In celebration of Toyota’s 60th anniversary in Canada, the cross-country “Kanreki” road trip continues! Wave five of the drive began in Winnipeg, MB, and ended in Calgary, AB...
AUG 26, 2024
In celebration of Toyota’s 60th anniversary in Canada, the cross-country “Kanreki” road trip continues! Wave four of the drive began in North Bay, ON and ended in Winnipeg, MB...
AUG 21, 2024
In celebration of Toyota’s 60th anniversary in Canada, the cross-country “Kanreki” road trip goes on!
