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Innovation and Advanced Technology
Whether it's vehicle specifications, manufacturing processes, environmental concerns, or the future of the automobile, Toyota and Lexus engineers and designers are always finding ways to make things better. Better means more performance, more safety, more fuel efficiency, more sustainability... more value, and more reasons for customers to say, "Toyota offers me an innovative, advanced technology driving experience that's easy to integrate into my life". Here, you'll find examples of the world-leading advancements and technology that help make Toyota and Lexus leaders in innovation.
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OCT 04, 2012
(TORONTO) – For the third straight year, the Toyota Prius Plug-In Hybrid (PHV) has led Toyota Canada to victory in the Rallye Vert ...
SEP 27, 2012
(TORONTO) – The Toyota Prius Plug-in Hybrid (PHV) – with its proven and efficient powertrain – will defend its title as the hybrid category’s most fuel efficient vehicle as it goes for its third straight win when the 2012 Rallye International...
AUG 09, 2012
(TORONTO, ON – August 9, 2012) Want to see – and drive – the future of the automobile, today? Drivers who join Toyota Canada in downtown Toronto on August 12 can do just that...
“The Toyota Prius Plug-In Hybrid goes on sale across Canada later this
JUN 15, 2012
(TORONTO) – The third annual ECO-WHEELS SHOW – being held June 16-17 in Toronto’s Distillery District is an interactive platform where consumers can learn about various transportation options that are practical, green and cool...
With the show’s focu
MAR 19, 2012
Toyota Prius Plug-in Hybrid Vehicle (PHV) to compete and prove once again that Toyota hybrids are real world and rally ready
(TORONTO) – The 2012 FIA Alternative Energies Cup season kicks off Thursday (March 22) with the world’s oldest and...
JAN 04, 2012
Toyota will debut the NS4 Plug-In Hybrid Concept at the North Amerian International Auto Show in Detroit on Jan. 10, 2012.
OCT 03, 2011
Raymond Durand, driving a Prius, places 4th overall and Stéphane Quesnel places 2nd in consumption
(MONTREAL) –Toyota Canada has won the Rallye Vert de Montréal, a world championship of “green” rallies, as part of the FIA Alternative...
SEP 29, 2011
2011 Electric Vehicle Conference showcases Toyota Prius PHV
(TORONTO) – Since the introduction of the Prius in 1997 as the world’s first mass-produced hybrid electric vehicle, Toyota has been at the forefront in helping shape the way people...
SEP 27, 2011
Two time FIA champion Raymond Durand to race the Prius Toronto, ON– September 27, 2011 Toyota Canada Inc. will enter three Toyota Prius’, two of which are Plug-In Hybrids, in the 2011 Rallye International Vert de Montréal to defend the 2010 first ...
SEP 07, 2011
Annual dealer show focuses on strengthened Toyota and Scion leadership in quality, safety, fuel efficiency, hybrid technology, making Toyota the company offering more small, fun-to-drive cars than any manufacturer. (LAS VEGAS, NV) - Following the ...
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Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.